Project Description

The building is located in a dense and intense area of Long Island City, at the foot of the Queensboro Bridge, with overhead trains and abundant car traffic. The design challenge for this 143-unit apartment building was to create a transformative space that would bring immediate respite to the busy life outside. We achieved this by using organic forms and natural materials throughout.  In the lobby, three-dimensional curvilinear forms rule as the wood ceiling curves down, leading the guest to the elevator area. The color palette is warm and upbeat.

Amenities throughout make it easy for residents to get away from it all. The second floor features a large recreation space punctuated with different seating groupings to seamlessly support myriad activities.  An intimate gathering around the fireplace.  A friendly game of pool, or a shared drink at the bar.  A quiet library tucked in the rear. A pair of custom wood niches, separated by a sculptural accent panel.  The panels not only provide a level of privacy, they create a focal point for the room.  An adjoining terrace brings the party outdoors with multiple seating areas and shaded pergola.

Additional on-site amenities include a movie screening room, a children’s play area featuring energetic color-block carpeting, as well as a fully equipped gym and yoga studio.  And as a view of the New York City skyline is a true amenity, a rooftop terrace was designed as an observation deck.

The apartments themselves are welcoming havens with upscale finishes. Larger two bedroom units feature kitchens with overhead storage which maximizes the space, an attractive feature for city dwellers. A warm palette of walnut and maple, along with a contemporary white color palette in the bathrooms complete the desired effect.

As with any hospitality endeavor, success is measured by occupancy rate. Using organic forms and natural materials, we created a cozy, yet sophisticated retreat from the daily grind, that reached full occupancy within five months.

Construction by J. Petrocelli Contracting. Awarded AM New York’s Top Ten “NYC’s Ritziest Buildings” July 2013