The design challenge was to create a personality for the building that was unique and exciting. The program called for rental prices above the typical neighborhood price range and with having a client who is a strong believer in the power of good design, the Elizabeth Vaughan and the In-Site Design team were excited to be on board. We met the challenge in the lobby through an impactful focal area. The accent wall is oriented to the seating area and offers a place to gather, to create a sense of community for the residents. Combining natural finishes of warm woods and stone, plantings and furnishings bring warmth to the space. The integration of blue accent lighting around the ceiling panels adds a level of excitement and, in this area of Williamsburg, the building generated a buzz as being high end and attracted families looking for an upscale residence.